5 Ways To Increase Reach and Sales On Instagram

I have 5 ways your brand can Increase reach and sales on Instagram! Let's start off with defining "reach." It's the number of unique accounts who have seen your post. There are over 800 million accounts on Instagram and 80% of those accounts follow a business. So it’s safe to say, If you want to get attention, you should be on Instagram. Here are a few tips to help increase your reach and sales.


Tip #1 Make Your Feed Easy to Shop

Instagram is a visual platform. Your opportunity to showcase your product in the best light. If a user sees something they like wouldn’t it be convenient if they could purchase your product straight from Instagram? Well, it’s possible, people! With companies like Snapppt and Shopify’s Instafeed, it’s easier than ever for your customers to shop your Instagram feed. Both of the apps I mentioned are free. I’ll have a link in the info box below.


Tip #2 Engage, Engage, Engage

It’s not enough to post, leave and expect the likes to roll in. If you expect users to engage with you, you have to do the same. It’s a give-and-take relationship. It’s been said that the current Instagram algorithm likes it when you leave comments 4 words or more words long. Comments like “cute” and heart emoji fire emoji are subpar comments and won’t contribute significantly to your engagement growth.


Tip #3 Pay-to-Play

According to Sprout Social, 70% of Instagram posts will never be seen. With the current and future changes of the algorithm, your engagement rates may suffer. With this said, you may need to pay to play. Instagram is a business and there is a little reward for those users who contribute to their bottom line. That reward is reach. What I mean by this is that in order to be seen by more individuals in your target market, boost your posts. Don’t waste your money boosting every single Instagram post, especially if you’re working with a limited budget. Post content wait a day to a week to whenever and promote posts that are still relevant and have received the most organic engagement. There are no guaranteed results. Experiment with the promotion cost, length, and audience to find out what gives you the best results.

Tip#4 Influencer Marketing

Another way that you can Pay-to-play is by investing in influencer marketing. Instagram is filled with, in the words of Cardi B, "regular degular shmegula" people turned insta-celebrity. These users have grown a following of people who trust and value their opinions. You can leverage their admirers by paying the influencer to post content featuring your product in a way that speaks to their audience.


Tip #5 Utilize New Features

The algorithm loves it when users take advantage of new features. If a new feature becomes available in Instagram Stories, use it asap! By using new features along with the more established, you’re more likely to be rewarded with more opportunities to gain attention.

These are just a few tips that have the potential to help grow your reach and sales on Instagram. I hope that you found this post helpful. If you have any questions, leave a comment below. Thanks for reading!