12 Voice Search Statistics You Can't Afford to Miss
Unless you've been hiding under a rock, you've heard about how important optimizing your business for voice search is. Instead of typing search queries in a web browser, more and more customers are using voice-activated assistants like Siri, Google Home, Alexa, or Cortana. It's imperative that businesses adopt new strategies for the voice revolution. If you don't believe me, here are 11 voice search statistics every business should take into consideration.
According to ComScore, 50% of all searches will be voice searches by 2020.
A 2018 study by BrightLocal found that 58% of consumers have used voice search to find local business information within the last 12 months.
It's predicted that there will be an estimated 21.4 million smart speakers in US households by 2020, per Activate (Slide 140).
There are an average of one billion voice searches per month Alpine.AI.
52% of people keep their voice-activated speakers in their living rooms, per Google. 25% keep them in their bedrooms, while 22% keep them in their kitchens.
35.6 million Americans used a voice-activated assistant device at least once a month in 2017, per eMarketer
72% of voice search users say that their smart speakers are essential to their daily routine Google
35.5% of millennials will use voice-activated assistants this year eMarketer
82% of smart speaker owners subscribe to Amazon Prime, per GeoMarketing.
The top three voice search shopping categories are grocery (20%), entertainment (19%) and electronics (17%). OC&C Strategy Consultants.
52% of Voice-activated speaker owners would like to receive information about deals, sales, and promotions. Google
48% of Voice-activated speaker owners want to receive personalized tips and information to make life easier. Google
I hope that these stats helped kick your voice search strategy preparation into high gear.