Weekly Words: Eco-Fashion, Reach, and Boffo

Welcome to your weekly words you scholarly specimen, you. Continuous education is important and I just want you to start off your amazing work week knowing what the hell you're talking about. Get ready to expand that vocabulary of yours.

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Fashion Inspired

Eco-fashion
/ˈēkō/ - /ˈfaSHən/

noun
Fashion that is designed, produced and marketed to minimize the environmental and social impact; this includes the process of sourcing and production of garments. 
Eco-fashion brands like MATTER Prints and Reformation track their environmental footprint.

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Marketing Inspired

Reach
/rēCH/

noun
The total number of unique people exposed to your content.
The most recent campaign increased our Facebook Page reach by 11%.

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Just Because

Boffo
/ˈbäfō/ slang.

noun
I promise I'm not making up this word. It means success.
Beyonce is an immense boffo.

Find ways to incorporate these words into your conversations this week. Until next week!