Serena's New Fashion Venture

On May 30, Tennis Phenom, Serena Williams launched a fashion line in her namesake and I'm loving her entrepreneurial message. On the big day, she tweeted to commemorate the moment.

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This tweet spoke to me because she is doing what she loves with no apologies. In an interview with Harper's Bazaar Serena says "My inspiration was strength—bringing femininity and strength to the modern woman. My goal is for women to feel confident and sexy when they’re wearing it. It’s practical and wearable, yet it makes you feel good and walk taller—everyone should have that feeling." 

In the past, when I thought of Serena Williams, I never associated her with a fashion brand, but now the Serena line changes everything.  

I checked out her website and she is introducing a 13 piece collection with a mixture of athleisure and sporty chic items. Here are a few of my favorites:

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Weekend Cropped Sweatshirt



Signature S 

High-Waist Briefs



Varsity Zipper Dress


See the rest of Serena's collection at

Tish YvetteComment