I was 28 When I fell in love with photography. One day I was sitting at my desk at my corporate job thinking, this can't be it. I was drowning in boredom. I needed a creative outlet, quick! I took a photography class at the local community college and started a fashion blog. I quickly figured out that fashion blogging wasn't for me. Constantly taking photos of my different outfits and writing about it is not really my thing.
A few years ago my position changed at work and I found myself working in the marketing department. This was a change I welcomed with open arm, because now lack of creative expression wasn't a problem. I want to explore my creativity even more with photography. I have an affinity for fashion and capturing beauty with my lens. When I see my finished image it's a high like nothing else. balanced my day job with personal creative work, like collage and woodblock printing, which garnered attention from a few indie publishers. Eventually, I got offers from more established magazines, so I decided to design for Showcase on a freelance basis. This allowed me to work on other cool projects, from emerging brands to current events.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.
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